Our C-Suite

CenCal is guided by a team of individuals diverse in their healthcare, Medi-Cal, and leadership experience, but united in a single goal: being a national model of health care delivery, recognized for excellence in care and service, through improving the quality of healthcare in the Santa Barbara and San Luis Obispo County communities.

Bob Freeman, Chief Executive Officer

bobBob Freeman is the CEO of CenCal Health, one of the first, and now oldest, Medicaid-only Managed Care Plan in the nation. In his capacity as CEO, Mr. Freeman is responsible for ensuring ongoing, efficient operations of CenCal Health, including overseeing all operational decisions of CenCal Health's programs; ensuring the plan's continued success through effective planning for the future; oversight of contract negotiation, settling managerial disputes, and prudent management of financial resources.

In his previous role as Deputy CEO, Mr. Freeman's responsibilities included that of Compliance Officer, Chair of the plan's quality improvement and compliance oversight committees; the coordination all government affairs, public affairs, and program development activities; and performing a significant role in the day to day administration of the health plan.

Mr. Freeman also serves on the Board of Directors of the Local Health Plans of California (LHPC), the Community Action Commission (CAC), and serves as the Chair of Pacific Health Centers (PHC). He is also the president of the Doorway to Health Foundation: the non-profit foundation that administers the "Healthy Kids" program in Santa Barbara County.

Before coming to the then Santa Barbara Regional Health Authority in 1993, Mr. Freeman spent ten years in Sacramento serving in various state government capacities, including five years as an Assistant Cabinet Secretary for Business, Transportation and Housing. In this position, he coordinated special projects in economic and international trade development. These types of projects included directing California's participation in international expositions (world fairs), and serving as executive director of a non-profit corporation encouraging expanded California trade ties and business development with the European community.

Paul Jaconette, Chief Operations Officer

paulPaul Jaconette joined CenCal Health in August 2011 coming from Sansum Clinic, the largest nonprofit, multi-specialty healthcare organization between Los Angeles and San Francisco. He oversaw the operations of 18 locations, 200 healthcare providers, and 1000 employees, and was employed there for 18 years.

Mr. Jaconette is active in our community and a member of professional associations. He serves on the boards of the California Association of Physician Groups, Santa Barbara Neighborhood Clinics, Santa Barbara Region Chamber of Commerce, and the Goleta Valley Chamber of Commerce. He is also an active member of the Medical Group Management Association, American College of Medical Practice Administrators, and the Rotary Club of Santa Barbara. 

Mr. Jaconette earned a Bachelor of Arts degree from the University of California, Santa Barbara (UCSB), and a Master of Health Care Administration degree from Yale University, New Haven, CT. He completed an Administrative Fellowship at Intermountain Healthcare in Salt Lake City, UT.

David Ambrose, Chief Financial Officer

davidDavid Ambrose holds a Bachelor of Arts degree in Economics/Mathematics from the University of California, Santa Barbara (UCSB), and is a Certified Public Accountant licensed in the state of California. He is a member of the California Society of CPA's and of the Healthcare Financial Management Association. 

Before joining CenCal Health, Mr. Ambrose's healthcare career included being a Medicare auditor responsible for determining Medicare reimbursement to individual hospitals and the Controller of Verdugo Hills Hospital in Glendale, CA. Outside CenCal Health, Mr. Ambrose is active in endurance sports, such as marathons and triathlons, and has finished multiple Ironman Triathlons, and a 50 mile trail ultramarathon. He is married with two young daughters.

Bill Cioffi, Chief Information Officer


Bill Cioffi joined CenCal Health as the Chief Information Officer in August 2019. In his new role, Mr. Cioffi is responsible for providing leadership and vision for the IT department. With more than 25 years of Information Technology experience in health care, public safety, and military systems, he brings a valuable mix of technology and leadership to his role. In addition to leading CenCal Health in their quest to deliver quality service to their members and providers, Mr. Cioffi volunteers for the College of Information Management Healthcare Executive’s national Opioid Task Force and is currently co-chair of the Education Sub-Committee.

Prior to his tenure at CenCal Health, Mr. Cioffi served as the CIO for North Sonoma County Healthcare District, Sacramento/Sierra Regional Operations Manager for Sutter Health, IT Infrastructure Manager for Radiological Associates of Sacramento, and CIO for 95th Security Forces at Edwards AFB. Mr. Cioffi earned his Master’s degree from California Lutheran University, Thousand Oaks, CA, in Public Policy and Administration. He is also a Certified Healthcare Chief Information Officer (CHCIO) from the College of Information Management Healthcare Executives.

Farid Hassanpour, DO, MBA, FAAP, Chief Medical Officer

Dr Farid Hassanpour

Dr. Farid Hassanpour provides medical leadership to the organization by ensuring medical quality and adherence to professional and ethical medical standards by the health plan and its network of providers.

Dr. Hassanpour was most recently the Chief Medical Director at Health Net and California Health & Wellness, both headquartered in Woodland Hills, CA. Prior to this experience, he was Medical Director at Anthem Blue Cross.

Dr. Hassanpour received his undergraduate degree from the University of California, Los Angeles (UCLA), and his medical degree from Des Moines University of Osteopathic Medicine and Health Sciences. His internship and residency training were accomplished at the University of California, Irvine (UCI). He also holds an MBA degree with a concentration in Healthcare Management from the Graduate School of Management at UCI.

Karen Kim, JD, MPH, General Counsel

karen kimKaren Kim has more than 15 years of health care law experience with an emphasis on Medi-Cal, Medicare, and the Affordable Care Act, as well as Contract Law and Public Law.

Mrs. Kim comes to CenCal Health from the Henry Mayo Newhall Hospital in Valencia, CA, where she was the Compliance Officer and Director of Risk Management. Prior to this, she was with L.A. Care Health Plan in Los Angeles – the largest publicly operated health plan in the U.S. At L.A. Care, she had roles in both the Enterprise Integration department and Legal Services department.

Mrs. Kim holds a Juris Doctor degree from Loyola Law School and has a Master of Public Health, Health Policy from UCLA’s School of Public Health. She has served in leadership roles for Women in Health Administration of Southern California, and the California Health Care Foundation. Mrs. Kim is a member of the American Health Lawyers Association and the American Bar Association, Health Law section. She is a sought-after public speaker on the subject of healthcare and compliance.